Category Archives: Marketing Experiments


Why you should hire a content writer

By | Digital Marketing Best Practices, Giant Thinkers, Marketing Blog, Marketing Experiments | No Comments

It’s the 21st century and every company has a website. Law offices, restaurants and many other companies have a blog on their website that drives traffic to their site which can help boost a business’s profit margin. It doesn’t matter what your company does, it needs a content writer and here’s why.

Website Landing Pages

Landing pages can help drive traffic just as much if not more than blog posts can. In today’s internet friendly world you have to be clever to optimize search engine searches that will help showcase your business’s website. Content writers are the best way to do this because they are trained in technical writing. Why write something yourself that might not end up with the results you wanted when you could hire a professional to do it for you?

Blog Posts

Just like landing pages, blog posts can help bring in traffic to your site. Throw in a few well placed links to products or services you offer can add another dimension to your blog. Since most every company has a blog, it only makes sense to have a content writer working for you who can update and write new posts everyday and continually drive traffic to your website.

Social Media

A good content writer could spend a few hours on a single blog post but rarely anymore. So once you have hired one, don’t let them go to waste, use them for every kind of writing you need. Posting blogs and landing page links to social media networks like Facebook and Twitter will help increase the traffic rates to your website, and who better to write the text to go along with the link then the person who initially wrote the blog post?

Product Description

Product and service descriptions are key when it comes to translating your traffic rates to conversion rates. Consumers like a detailed but short description of the product or service they are seeking from a company. Content writers have the luxury of writing about your company daily allowing them to learn more about the company than you ever expected. A solid content writer sill have the ability to satisfy your customer’s desires and describe the product they are buying.


Not every writer can be an editor and not every editor can be a writer, but their are some writers that walk the fine line between the two. If you are lucky enough to hire a content writer with editing abilities then you have hit the jackpot. Whether it’s their own writing, or advertising copy written by a marketing agency, the ability to edit the written text can save you money. There is nothing worse than printing thousands of dollars worth of flyers or brochures just to find one small mistake once it’s too late and having to do a reprint.