Category Archives: Giant Thinkers



By | Giant Thinkers | No Comments



These days, the trend is to do a search for close by vehicle washes with your smart phone in order to purchase kitchen appliances from your tablet even though lounging in your pajamas in bed. The Web is in all places, so the older hardback Yellow Pages have grown to be nothing more than paperweights. In reality, everyday you will discover virtually 6-billion Google searches. In many cases, folks’ on the internet web research result in them to local organization web directories.
If you’re a small company owner, there’s a goldmine of opportunity in having to get your company shown in on the internet local web directories. Listed here are the best 5.

1. Come up with Fresh Leads

Once you have your company listed in widely used web directories such as Yelp and also foursquare, it would make it easy for customers to discover you. These types of web directories drive lots of targeted traffic that will virtually pull fresh customers via your doorways.
A vertical website directory can also be a fantastic destination to list your very own particular merchandise. Vertical web directories focus on a category marketplace. These types of web directories are likely to rank thoroughly effective in searches with the specific key phrases from your sector. You’ll try to be in on this Perl of an opportunity without a doubt.

2. Building Links

To be able to succeed in the world-wide-web, it’s vital that your very own SEO technique targets building top quality back links. A great number of online web directories present a back-link to your site within the company profile. There certainly a significant advantage to this—many of those web directories succeed in free organic search rankings for vital keyword terms. When you can’t have your site ranked high for a particular keyword phrase, you can get your company shown in a website directory website that ranks for that particular key phrase. This certainly will yield high quality back links to your site as well as publicize your business.

3: Allows for Customers to Leave Reviews

the quantities are in and also research is revealing that roughly 61% of potential customers look at internet feedbacks before making an investment or selecting a service. 63% of purchasers will probably obtain from a website which has feedbacks. Simply put, client feedbacks result in conversion. Becoming listed in a local company website directory can perform this for you. A lot of web directories permit customers to leave reviews as well as rate the services they experienced. Allow your present purchasers stretch the decent phrase regarding your company.

4: Citations

a citation is any specific recommendation for your company name, residence address, or even cell phone numbers (known as NAP information) on a website. Citations are already crucial; however, this has grown even more real ever since the search engines released the Pigeon upgrade to their algorithm. This revolutionary upgrade was targeted generally at the web sites of local companies, and also offers a great chance for businesses in the know. Earning authoritative citations with constant NAP information across the internet is essential, but will result in enhanced overall performance within the nearby spectrum.
To ensure that citations to deliver their complete worth, the NAP data across almost all citations has to match up the NAP information shown on your site. The Chambers of Commerce and also BBB are 2 outstanding local citations you’ll require to utilize.

5: Maps

Maps together with local web directories are likely to possess a slightly symbiotic relationship. When you acquire a lot more authoritative and also constant citations on leading web directories, your very own maps visibility will certainly dramatically develop. All over again, this has grown to become significantly real since the launch of Google’s Pigeon upgrade. This coupled with the truth that the leading maps listings acquire a large number of targeted traffic from customers on their Smartphone gadgets, would make these types of methods a lot more compulsory for local companies to become successful.


Why you should hire a content writer

By | Digital Marketing Best Practices, Giant Thinkers, Marketing Blog, Marketing Experiments | No Comments

It’s the 21st century and every company has a website. Law offices, restaurants and many other companies have a blog on their website that drives traffic to their site which can help boost a business’s profit margin. It doesn’t matter what your company does, it needs a content writer and here’s why.

Website Landing Pages

Landing pages can help drive traffic just as much if not more than blog posts can. In today’s internet friendly world you have to be clever to optimize search engine searches that will help showcase your business’s website. Content writers are the best way to do this because they are trained in technical writing. Why write something yourself that might not end up with the results you wanted when you could hire a professional to do it for you?

Blog Posts

Just like landing pages, blog posts can help bring in traffic to your site. Throw in a few well placed links to products or services you offer can add another dimension to your blog. Since most every company has a blog, it only makes sense to have a content writer working for you who can update and write new posts everyday and continually drive traffic to your website.

Social Media

A good content writer could spend a few hours on a single blog post but rarely anymore. So once you have hired one, don’t let them go to waste, use them for every kind of writing you need. Posting blogs and landing page links to social media networks like Facebook and Twitter will help increase the traffic rates to your website, and who better to write the text to go along with the link then the person who initially wrote the blog post?

Product Description

Product and service descriptions are key when it comes to translating your traffic rates to conversion rates. Consumers like a detailed but short description of the product or service they are seeking from a company. Content writers have the luxury of writing about your company daily allowing them to learn more about the company than you ever expected. A solid content writer sill have the ability to satisfy your customer’s desires and describe the product they are buying.


Not every writer can be an editor and not every editor can be a writer, but their are some writers that walk the fine line between the two. If you are lucky enough to hire a content writer with editing abilities then you have hit the jackpot. Whether it’s their own writing, or advertising copy written by a marketing agency, the ability to edit the written text can save you money. There is nothing worse than printing thousands of dollars worth of flyers or brochures just to find one small mistake once it’s too late and having to do a reprint.