Category Archives: Digital Marketing Best Practices

Identify Your Target Audience to Increase Website Traffic

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There’s a lot of talk going around about finding your target audience, your tribe, your people. But what does it mean exactly?

To put it simply, your target audience is the people you want to visit your website. Not only that, but the people you want sticking around, reading your content and buying your products.

You might be thinking, “but what if my target audience is everyone? I just want traffic to my site. I don’t care who it is.”

You Can’t Serve Everyone Well

The bad news is that a lot of online businesses tank in the first six months due largely to this kind of thinking.

Narrowing down your target audience means portraying yourself as an expert to a particular demographic. Relating to them in a way that lets them know if they stick around, they will be enriched by what you have to say. In other words, they want to be like you.

There are a few things you can do to find out exactly who your target audience is without going into years of demographic research. Who has time for that, right?

  • What Problem Are You Solving?

First, you need to take a good look at your content or products. What problem does it solve? Whose problem does it solve?

For example, if you have a food blog, you might be solving the problem of what to cook for dinner.

But who is cooking the dinner? Are your recipes geared toward the working mom or are they more for the busy bachelor?

  • Who is Your Existing Audience?

Another thing you can do is to thoroughly analyze the people who already visit your site and read your material. Do you have a few subscribers? Send out a quick email and ask them a couple of questions. Post a blog post asking what types of content they would like to continue to see. You’ll be surprised at how many readers are eager to help you out.

  • Check Out Your Competition

This is possibly the most informative study you can do. Spend some time finding websites in your niche. Take note of the sites with the most interaction – comments on blog posts, Facebook shares, etc. Check their Alexa rankings.

Once you’ve found the sites with the most traffic, find out who their readers are. Follow some commenters on their blogs. Interact with them. Visit their tribe.

You can be sure that if they are interested in the information on a similar website, they will be happy to check yours out too as long as you are adding value.

To Conclude

The fact is, you can spend a lot of resources on market research and data analysis, and depending on your business model, you may need to. But chances are, using these tactics will help you narrow down your audience. And once you do, direct all your attention and marketing efforts toward this exact audience. You’ll find that the more you narrow your focus, the more your audience will stick around.



Why you should hire a content writer

By | Digital Marketing Best Practices, Giant Thinkers, Marketing Blog, Marketing Experiments | No Comments

It’s the 21st century and every company has a website. Law offices, restaurants and many other companies have a blog on their website that drives traffic to their site which can help boost a business’s profit margin. It doesn’t matter what your company does, it needs a content writer and here’s why.

Website Landing Pages

Landing pages can help drive traffic just as much if not more than blog posts can. In today’s internet friendly world you have to be clever to optimize search engine searches that will help showcase your business’s website. Content writers are the best way to do this because they are trained in technical writing. Why write something yourself that might not end up with the results you wanted when you could hire a professional to do it for you?

Blog Posts

Just like landing pages, blog posts can help bring in traffic to your site. Throw in a few well placed links to products or services you offer can add another dimension to your blog. Since most every company has a blog, it only makes sense to have a content writer working for you who can update and write new posts everyday and continually drive traffic to your website.

Social Media

A good content writer could spend a few hours on a single blog post but rarely anymore. So once you have hired one, don’t let them go to waste, use them for every kind of writing you need. Posting blogs and landing page links to social media networks like Facebook and Twitter will help increase the traffic rates to your website, and who better to write the text to go along with the link then the person who initially wrote the blog post?

Product Description

Product and service descriptions are key when it comes to translating your traffic rates to conversion rates. Consumers like a detailed but short description of the product or service they are seeking from a company. Content writers have the luxury of writing about your company daily allowing them to learn more about the company than you ever expected. A solid content writer sill have the ability to satisfy your customer’s desires and describe the product they are buying.


Not every writer can be an editor and not every editor can be a writer, but their are some writers that walk the fine line between the two. If you are lucky enough to hire a content writer with editing abilities then you have hit the jackpot. Whether it’s their own writing, or advertising copy written by a marketing agency, the ability to edit the written text can save you money. There is nothing worse than printing thousands of dollars worth of flyers or brochures just to find one small mistake once it’s too late and having to do a reprint.

Attracting Vs Shouting

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Have you ever been bombarded with a person who is constantly trying to get your attention? Even if the information is helpful, you may be turned off by their in-your-face attitude. When it comes to generating clients, the same principles apply. Email campaigns and cold calls may seem like unfortunate necessities, but in reality, you’re just shouting, and very few are listening.

If you want to increase numbers like never before, you have to take marketing avenues never before done. One of these methods is using the power of blogs. Blogging for a business shouldn’t be used to showcase awards and specials. Your blog should contain content that speaks for itself, and proves to potential clients you know your trade. This way, your audience feels confident to walk through your door, and there they can see the awards on your wall.

There are four key ingredients in a business’s blog that will generate this kind of activity:

Drive traffic to your website

Indexed pages notify search engines of the existence of your blog. Out of the thousands of blogs on the Internet, only the few with rich content are displayed at the top of search engine results. Frequently update your blog to help it resurface, and relate to your current audience.

Content for social media 

Updating social media accounts can be tricky when you don’t have content to post. By creating blog posts, your marketing team will have active content to link to social media, which can also be an essential marketplace for future clients.

Generate leads

Provide content that fixes a problem for your target audience. This way, your content isn’t just a good story, but the solution your future client has been looking for. This turns a reader into a lead, and encourages them to contact you, not the other way around. No more cold-calls.

Establish Authority

A great business blog answers common questions, creating a sense of security for potential clients. No one likes to feel like they need to prove themselves, so leave it to the blog. By creating content that proves you’ve got the brains, you can use actual appointments to focus on how to help the client, instead of validating that you’re worthy of their time.

Bottom Line: Stop shouting at your clients, and start attracting your clientele with the perfect blog.