Looking to grow your email subscriber list? It’s nearly impossible to get website visitors to subscribe to your email list without some sort of freebie or opt-in offer, otherwise known as a lead magnet.
A lead magnet, simply put, is an irresistible offer given in exchange for a subscriber’s contact information.
We’ve put together a list of 10 of the most awesome lead magnets that are sure to explode your email list when used correctly.
1. Swipe File
A swipe file is a file containing documents that can be copied and customized to fit the needs of the user. For example, a copywriter might offer a swipe file of the sales letter he used to generate $5,000 worth of sales in a month.
2. Resource List
Everyone wants to be like you, right? If you’ve had some success in your field, people want to know what you used to get there. Offer a free resource list, showing the exact tools you used to boost your business. You might even be able to include some affiliate links and rake in some extra cash.
3. Video Course
There’s just something about a video course that people love. It draws people in like magnets and makes you more real and accessible.
4. Free Consultation
If you offer, or have thought about offering coaching or consulting services, this is the perfect offer to pique interest and grow that part of your business.
This doesn’t have to be terribly long. A one-page how-to guide on how to write a newsletter, for example, could be very short, but extremely valuable to new bloggers. Be sure to include specifics and examples.
The most effective checklist is for projects that seem complicated but can be broken down into smaller tasks. For example, a step-by-step checklist on how to get a book published.
Pick an item to give away, such as a gift card or free product. If you require the subscriber to also share the contest on social media, you can also boost your site visits.
People love printables. Whether it’s a checklist or calendar, offer something that makes planning easier for your readers.
Whatever your service, there is probably something you can teach your readers to do. Set up a 5-day email course and make sure it offers value.
10. Membership Page
You can set up a page on your website for members only and offer extra information not offered anywhere else. A membership page is a great way to build a community.
There you have it – the best ways to grow your email subscriber list! The important thing to remember is to keep your lead magnets specific to your service or message, so that you will attract loyal subscribers who will be repeat customers.
What lead magnets have you tried?